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Neuro-Linguistic Programming
Research Data Base [ Dowlen A, 1996. | Id:320 ]

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Dowlen A: NLP - help or hype? Investigating the uses of neuro-linguistic programming in management learning Career Development International 1(1) - MCB UP Ltd: 27-34, 1996.

Abstract: Identifies aspects of neurolinguistic programming (NLP) that may be of use in management learning. Uses three approaches to explore NLP; an introductory programme, a profiling questionnaire and an analysis of a sample of management development articles. Then reviews research evidence on NLP. Concludes that NLP techniques using language patterns and questioning techniques appear to be of use; existing research evidence is limited and inconclusive; NLP is enthusiastically supported by those who practise it, and that is both its strength and potential weakness.


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