Dowlen A: NLP - help or hype? Investigating the uses of neuro-linguistic programming in management learning
Career Development International 1(1) - MCB UP Ltd: 27-34, 1996.
Abstract: Identifies aspects of neurolinguistic programming (NLP) that may be of use in management learning. Uses three approaches to explore NLP; an introductory programme, a profiling questionnaire and an analysis of a sample of management development articles. Then reviews research evidence on NLP. Concludes that NLP techniques using language patterns and questioning techniques appear to be of use; existing research evidence is limited and inconclusive; NLP is enthusiastically supported by those who practise it, and that is both its strength and potential weakness.