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Neuro-Linguistic Programming
Research Data Base [ Durand T, 2001. | Id:330 ]


Durand T, Dubreuil M: Humanizing the future: managing change with soft technology. foresight 3(4) - MCB UP Ltd: 285-295, 2001.

Abstract: Technology has always inspired social change, but its scale and complexity have begun to bewilder even the politicians and policymakers. Several recent national foresight studies point to a need for socio-organizational or “soft” technologies to help Europe manage change and respond to major new economic opportunities. Research is required in fields such as neuro-linguistic programming, the psychology of knowledge management and the ergonomics of the man-machine interface. “Electronic pets” showed that we can learn to love machines – now the challenge is to embed technology in such a way as to marry science with society.

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