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Neuro-Linguistic Programming
Research Data Base [ Manuel P, 2003. | Id:356 ]


Manuel P, Demirel O, Gorener R: Application of eCommerce for SMEs by using NLP principles Engineering Management Conference, IEMC 2003. Managing Technologically Driven Organizations: The Human Side of Innovation and Change 2003: 470-473, 2003.

Abstract: In this paper design issues of eCommerce are analyzed from the perspective of Neuro Linguistic Programming (NLP) to help Small and Medium-sized Enterprises (SMEs) in identifying and understanding better of their potential customers in the global space.

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